“Modern Marketing Communicators: Leading the Way in Digital Media Strategy Across All Platforms”
“Modern Marketing Communicators: Leading the Way in Digital Media Strategy Across All Platforms”
Course OverviewOur program develops next-generation digital marketing communicators who are highly creative, forward-thinking, and fully equipped to stay ahead of modern business trends and technology. Students will learn to analyze and strategically plan digital media across all platforms, integrating communication, public relations, advertising, content marketing, and branding to become top-tier contemporary marketing communicators. They will skillfully use modern marketing technologies, including MarTech and Digital & Social Listening tools, preparing them to excel as true marketing communication professionals and successful brand owners, creating standout and sustainable brands.
Why Study Digital Marketing Communication at DPU?
- Hands-On Learning: Gain practical experience through project-based learning and real business case studies.
- Industry Partnerships: Collaborate with Wisesight and Mandala, giving students access to world-class Digital & Social Listening tools to enhance their digital media strategy skills.
- Expert Instruction: Learn from experienced instructors and guest speakers with extensive backgrounds in marketing communication from leading companies.
- Strong Industry Connections: Benefit from a network of top-tier brands and companies, providing students with opportunities to enhance their skills and intern with professionals, ensuring they are job-ready upon graduation.
Our program develops next-generation digital marketing communicators who are highly creative, forward-thinking, and fully equipped to stay ahead of modern business trends and technology. Students will learn to analyze and strategically plan digital media across all platforms, integrating communication, public relations, advertising, content marketing, and branding to become top-tier contemporary marketing communicators. They will skillfully use modern marketing technologies, including MarTech and Digital & Social Listening tools, preparing them to excel as true marketing communication professionals and successful brand owners, creating standout and sustainable brands.
Why Study Digital Marketing Communication at DPU?
- Hands-On Learning: Gain practical experience through project-based learning and real business case studies.
- Industry Partnerships: Collaborate with Wisesight and Mandala, giving students access to world-class Digital & Social Listening tools to enhance their digital media strategy skills.
- Expert Instruction: Learn from experienced instructors and guest speakers with extensive backgrounds in marketing communication from leading companies.
- Strong Industry Connections: Benefit from a network of top-tier brands and companies, providing students with opportunities to enhance their skills and intern with professionals, ensuring they are job-ready upon graduation.
Create content for effective digital marketing communication.
- CA213 Digital Photography for Communication
Utilize big data analytics to understand target audiences and strategize precise marketing communication.
- CA303 Digital Media Creation for Marketing Communication
- CD305 In-Depth Consumer AnalysisV
Analyze both internal and external brand environments to define effective digital media production strategies.
- CD314 Digital Media Planning Strategies
Effectively define media channels for targeted marketing communications and measure outcomes through efficient research practices.
- CD406 Digital Marketing Communication Cooperative Education
Create content for effective digital marketing communication.
- CA213 Digital Photography for Communication
Utilize big data analytics to understand target audiences and strategize precise marketing communication.
- CA303 Digital Media Creation for Marketing Communication
- CD305 In-Depth Consumer AnalysisV
Analyze both internal and external brand environments to define effective digital media production strategies.
- CD314 Digital Media Planning Strategies
Effectively define media channels for targeted marketing communications and measure outcomes through efficient research practices.
- CD406 Digital Marketing Communication Cooperative Education
Course Details
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Career Path
37,500
72,500
120,000
Academic Team
Tuition Fees- Full Program
- Transfer Program
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