อาจารย์ประจำภาควิชาการท่องเที่ยวและการโรงแรม

Education

• B.A.    in English,  Chulalongkorn  University, Thailand

• M.Sc. in Tourism Studies, University of Surrey, UK
• Ph.D.  in International Management,  Asian Institute of Technology (AIT), Thailand

Research interests

• Hotel Marketing; Hotel Sales Management
• Sustainable Tourism; Tourists and Environment;
• Place / Destination Attachment in tourism; 
• Corporate Social Responsibility in Tourism Industry

International publication (blinded-reviewed journal)

• Chubchuwong, M.(2019). The Impact of CSR Activity Satisfaction on Destination Loyalty: A Study of MICE Travelers in Thailand. Asia Pacific Journal of Tourism Research. 24 (2), 168-179.
• Chubchuwong, M. (2018). Characteristics of CSR Activities and Perceived Feedbacks on International Business Travelers’ Expereince : A Study in Thailand. APHEIT International Journal. (7)2, 24- 38.
• Chubchuwong, M.(2018). Impact of Online Marketing on the Role of Hotel Sales Manager: An experiential Learning of Hotel Sales Management Students. Proceedings of The Conference on Higher Education for Diversity and Global Citizenship  organized by Association of Southeast Asian Institutions of Higher Learning (ASAIHL) on 8 January 2018 in Bangkok.
• Chubchuwong, M. (2017). Do tourist Expect Travel Organizations to be Socially Responsible?-A ground theory approach. Conference Proceedings of  Dusit Gracious Hospitality and Tourism International Conference 2017, 68-76. ( organized  on 30 November-1 December, 2017 in Bangkok). 
• Chubchuwong,M.(2017). Social Responsibility of International Business Travelers to Thailand.Conference  Proceedings of International Conference on Economics and Management Innovations (ICEMI). 1 (1) (2017), 192-193. (organized by Dhurakij Pundit University in Bangkok.
• Chubchuwong,M. (2017). Local environment responsibility: An obligation of resort hotels.                Sutthiparithat Journal. 31(97). 234-246.
• Chubchuwong, M.(2016). Embedding research and academic service in teaching: a case study of a hotel sales management course. Journal of Teaching in Travel & Tourism. 16(4). 351-360.
• Chubchuwong, M. (2016).  Off-Premise training needs of small and medium-sized hotels in Bangkok. Proceedings of 2016 International Conference on Hospitality, Leisure, Sports, and Tourism- Summer.68-75.  July 12-14, 2016, Kyoto, Japan.
• Chubchuwong, M. and  Speece, M. (2016).  The “people” aspect of destination attachment in International tourism.   Journal of Travel and Tourism Marketing .  33 (3). 348-361.
• Chubchuwong, M., Beise-Zee, R., and   Speece, M. (2015). The effect of natured-based tourism, destination attachment, and ownership of property on pro-environment attitudes and behaviors of visitors: a study in Thailand.  Asia Pacific Journal of Tourism Research.  20 (6). 656-679.
• Chubchuwong, M. and  Speece, M. (2014). People attachment as part of place attachment in international tourism.  The Conference Proceedings of International Convention and Expo Summit 2014.   9-10 May, 2014, Seoul, South Korea.  Organized by  Hallym University of Graduate Study.
• Chubchuwong, M., Beise-Zee, R. and Speece, M. (2013). What makes visitors environment-friendly? A study of international visitors in Thailand.  Published in the Confernce Proceedings of the 1^st World Confernce on Hospitality, Tourism and Event Research and International Convention and Expo Summit 2013. 25-28 May, 2013, Bangkok, Thailand.  This paper was awarded the Best Paper from the Emerald Publishing Group.  
• Chubchuwong,L . (1999).   The study of tourists and residential opinions towards the Hua-Hin Night Market for the sustainable tourism development.  Funded  by  the Tourism Authority of Thailand.  Conference Proceedings of the Sixth Asia Pacific Tourism Association Conference. June 28-July 1, 2000. Phuket, Thailand.

Newspaper Articles (in Thai)

• มณฑกานติ ชุบชูวงศ์. การท่องเที่ยวสีเขียว ประเทศไทยพร้อมหรือยัง.  หนังสือพิมพ์ กรุงเทพธุรกิจ ฉบับวันที่ 1   กรกฎาคม 2557  (Green Tourism : Is Thailand Ready?  Published  in Krungthep Dhurakij Newspaper, on 1 July, 2014)

Dissertations

• Chubchuwong, M. (2014).  Factors affecting visitors ’pro-environment attitudes and behaviors; A study of international visitors in Thailand.  PhD Dissertation, School of Management, Asian Institute of Technology, Thailand.
• Chubchuwong, M. (1988).   Marketing Thailand as a Tourist Destination.  M.Sc. Dissertation, School of Tourism and Hospitality, University of Surrey, UK .   

Textbooks (in Thai)

• มณฑกานติ  แลนแคสเตอร์. (2549).  การตลาดโรงแรม (Hotel Marketing). มหาวิทยาลัยธุรกิจบัณฑิตย์. 215 หน้า

หนังสือ (Book in Thai)

• สมาคมโรงแรมไทย. (2553). การจัดการตลาดธุรกิจโรงแรม (Marketing Management for Hotel Business). บทที่ 8 การเลือกสรรและการบริหารช่องทางการจัดจำหน่าย. หน้า 139-152. สมาคมโรงแรมไทย.

เอกสารคำสอน (Course Material)

• มณฑกานติ ชุบชูวงศ์. (2552). การบริหารงานขายโรงแรม (Hotel Sales Management). มหาวิทยาลัยธุรกิจบัณฑิตย์. 86 หน้า

Work experiences

Academic experience

• 2015-Present     Deputy Dean, Administrative Affairs, Faculty of Tourism and Hospitality, DPU 
• 2013-2015          Deputy Dean, Academic Affairs, Faculty of Tourism and Hospitality, DPU
• 2008-2009           Deputy Dean, Academic Affairs, Faculty of Arts and Sciences, DPU
• 2006-2008             Head, Department of Tourism and Hotel Studies, DPU
• 2005-2007             Director, Hospitality and Tourism Management, DPU International College
• 2001-2005            Lecturer, Department of Tourism and Hotel Studies, DPU
• 2000-2001             Director, Tourism and Hospitality Program, Rangsit University International College
• 1998-2000            Head,   Dept. of Tourism and Hotel Administration, Stamford  University, Cha-am

Academic Service to the Public การบริการวิชาการ

• Consultant : Hotel Marketing/ Sales Management
• Public courses - Hotel Marketing/Hotel Sales Management courses 
• On site Industry Training - Hotel Marketing and Hotel Sales Management courses    
• Community Tourism Training :  example Train  all  district tourism  leaders of Saraburi Province to write proposals for Tourism  Development  Projects

Academic Training (in Thai)

• 2545 การอบรมหลักสูตรวิทยากรฝึกอบรมที่มีประสิทธิผล จัดโดยมหาวิทยาลัยธุรกิจบัณฑิตย์
• 2547 การอบรมหลักสูตรเทคนิคการสอนระดับอุดมศึกษา จัดโดยมหาวิทยาลัยธุรกิจบัณฑิตย์
• 2547 การอบรมหลักสูตรวิทยากรการจัดการการท่องเที่ยวชุมชนอย่างยั่งยืน จัดโดยมหาวิทยาลัยสุโขทัยธรรมาธิราช

Hotel Industry Experience

• 1996-1998            Group of Hotels, Director of Sales, Le Meridien  Resorts, Thailand
• 1995-1996            Director of Sales, Le Meridien Phuket and Le Meridien Baan Boran, Thailand
• 1992-1995            Assistant Director of Sales, Le Meridien Phuket and Le Meridien Baan Boran
• 1989-1992            Convention Manager, Le Meridien Phuket, Thailand

Airline Industry Experience

• 1986-1987             Ground Hostess, World Travel Services Co.,Ltd.  (serving Lufthansa Airlines)

Professional Training

• Cert. in Advanced Sales Techniques, Singapore
• Cert. in Commercial Portfolio, Jarkata, Indonesia
• Cert. in Time Management by Richey management Consultant Inc.,Thailand
• Cert. in Junior Meridien Management, Thailand

Contact

Asst. Prof.Dr Montakan Chubchuwong

Deputy Dean,  Administrative Affairs, Faculty of Tourism and Hospitality, Dhurakij Pundit University, Building 6, Floor 9, 110/1-4, Prachachuen Road, Laksi, Bangkok 10210

Office    Tel. 66 2 9547300 # 562   Fax.  +662-9547354 Mobile : 081 5208720     

Email : [email protected]

Weblink : https://tourism.dpu.ac.th/staff/1/5