The Creative Event Production and Entertainment Industry Management Program emphasizes comprehensive hands-on learning across all stages of event development, aiming to cultivate graduates who are capable of designing event experiences that generate both cultural value and tangible revenue. The program supports the growth of the creative industries in alignment with the 20-Year National Strategic Plan and the National Economic and Social Development Plan.

Its key strengths lie in fostering event concepts that are revenue-driven, integrating an Event Lab in every semester, and promoting collaboration with leading organizations such as TPN, CMO, Eventpass, The Mall, and Creation Hub. In addition, students develop competencies in strategic planning, the effective use of Key Opinion Leaders (KOLs), key visual design, and both on-ground and online public relations. Guided by faculty members with extensive professional experience and equipped with industry-standard event management tools, students are prepared to advance into careers as professional event creators.

Why Study Event Creation and Entertainment Industry Management at DPU?

Focus on creating revenue-generating events

• Engage in hands-on practice throughout all professional stages, with an Event Lab offered every semester

• Collaborate with leading organizations to produce professional events, including TPN, CMO, Eventpass, The Mall, and Creation Hub

• Strengths in event and entertainment industry strategy, including the use of KOLs, Key Visual (KV) design, and both on-ground and online PR

• Close supervision and guidance from experienced faculty members

• Equipped with industry-standard event management tools

Academic Team

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