YA-PING CHANG, D.HTM CHE

Lecturer of Tourism Management,
China-Asean International College (CAIC), Dhurakij Pundit University

---

110/1-4 Prachachuen Road, Laksi, Bangkok 10210, Thailand
E-mail: [email protected]

Tourism management; Tourist behavior ; Cultural tourism

[Refereed Journal Articles]

• Chang, A.Y.P., Li, M., & Tung, V. (2020). Development and validation of an experience scale for pilgrimage tourists. Journal of Destination Marketing & Management. (SSCI)
• Liu, C.H., Chang, A.Y.P., & Fang, Y.P. (2020). Network activities as critical sources of creating capability and competitive advantage: The mediating role of innovation capability and human capital. Management Decision, 58(3), 544-568. (SSCI)
• Liu, C.H., Chang, A.Y.P., Horng, J.S., Chou, S. F., & Huang, Y. C. (2020). Co-competition, learning, and business strategy for new service development: An integrated syncretic model. The Service Industries Journal, 40(7-8), 585-609. (SSCI)
• Chang, A.Y.P., & Kuo, C.Y. (2019). Effects of tourists’ trust on behaviour intention in the Thai tourism market: Mediating effects of perceived authenticity. Journal of Management and Marketing Review, 4(3), 202-208.
• Liu, C.H., Horng, J.S., Chou, S.F., Huang, Y.C., & Chang, Y.P. (2018). How to create competitive advantage: The moderate role of organizational learning as a link between shared value, dynamic capability, differential strategy and social capital. Asia Pacific Journal of Tourism Research, 23(8), 747-764. (SSCI)
• Chang, A.Y.P. (2017). A study on the effects of sales promotion on consumer involvement and purchase intention in tourism industry. Eurasia Journal of Mathematics, Science and Technology Education, 13(12), 8323-8330. (SSCI)
• Chang, Y.P., & Chen, C. C. (2017). The effect of gift comparability on recipients’ evaluation. Journal of Taipei College of Maritime Technology, 8(2), 131-148.
• Jiang, W.H., Li, Y.Q., Liu, C.H., & Chang, Y.P. (2017). Validating a multidimensional perspective of brand equity on motivation, expectation and behavioural intention: A practical examination of culinary tourism. Asia Pacific Journal of Tourism Research, 22(5), 524-539. (SSCI)
• Chang, A.Y.P. (2016). Effects of mobile advertisement and advertisement involvement on purchase intention in tourism industry. Filomat, 30(15), 4235-4242. (SCI)
• Chang, A.Y.P. (2014). Effects of tourism image and experiential value on revisit intention in tourism industry. Acta Oeconomica, 64(S2), 289-301. (SSCI)

[Refereed Conference Proceeding]

• Chang, A. Y. P., & Kuo, C. Y. (2019). Effects of tourists’ trust on behaviour intention in the Thai tourism market: Mediating effects of perceived authenticity. 2019 Global Conference on Business and Social Science Series, Maldives.
• 2. Wu, S. F., & Chang, Y. P. (2019). Effects of female leadership on organizational teamwork and performance in the catering industry. 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong.
• Wu, S. F., Chang, Y. P., Chang, K. W., & Lee, H. Y. (2016). Discussion of taxonomy of seven theories based on chosen papers of “importance of maintaining a destination’s sustainability regarding social, cultural, natural and built resources”. 2016 International Conference on Safety & Security Management and Engineering Technology, Chiayi, Taiwan.
• Wu, S. F., Chang, Y. P., Chang, K. W., & Lee, H. Y. (2016). Discussion the importance of maintaining a destination’s sustainability from the impact of social, cultural, natural and built resources. 2016 International Conference on Safety & Security Management and Engineering Technology, Chiayi, Taiwan.
• Wu, S. F., & Chang, Y. P. (2016). The comparison of China and Taiwan tourists’ motivation, behavior and travel patter to Hong Kong. 2016 International Conference on Safety & Security Management and Engineering Technology, Chiayi, Taiwan.
• Wu, S. F., Chang, Y. P., Chang, K. W., & Huang, L. H. (2016). The influence of cross-strait policy to hotel industry: a case study with SWOT analysis of Chiayi, Taiwan. 2016 Taiwan and Alishan International Tourism Industry Conference. Chiayi, Taiwan.
• Wu, M. S. F., Chang, A. Y. P., Chang, K. W., & Lai, Y. H. (2015). Analysis of hospitality and tourism related studies. 2015 International Conference on Safety & Security Management and Engineering Technology, Chiayi, Taiwan. (ISBN: 978-986-5931-16-
• Wu, S. F., Chang, Y. P., Lee, H. Y., & Chang, K. W. (2015). A comparison of short-haul and long-haul tourists of Hong Kong. 2015 International Conference on Safety & Security Management and Engineering Technology, Chiayi, Taiwan. (ISBN: 978-986-5931-16-2)
• Wu, M. S. F., & Chang, A. Y. P., Chang, K. W., & Lee, H. Y. (2015). The comparison of China and Taiwan tourists’ motivation, behavior and travel pattern to Hong Kong. 2015 WHTER & ICES International Conference, Seoul, Korea.
• Wu, M. S. F., & Chang, A. Y. P. (2014). Consumers’ purchase decision via electronic WOM in catering industry. 2014 International Conference on Safety & Security Management and Engineering Technology, Chiayi, Taiwan. (ISBN: 9 789865 931117)
• Chang, A. Y. P., & Lo, C. S. (2012). The Influence of policy to Taiwan hospitality industry: A perspective from the relationship between Taiwan and Mainland China. 2012 Asia Pacific Tourism Association.
• Muangasame, K., Khunon, S., Ma, C. C., & Chang, A. Y. P. (2011). How can hospitality and tourism educators produce preferred graduates in Asia? The International Hospitality and Tourism Education Summit, Guangzhou, China. (ISBN: 978-7-5623-2666-3)
• Lo, C. S., Lo, C. F., & Chang, Y. P. (2010). The relationship of salary and performance-a study of Taiwan food and beverage industry. 2010 Asia Tourism Forum, Taiwan Hospitality & Tourism College, Taiwan.