ASST. PROF. DR. CHUN-SHUO CHEN

Dean of China-ASEAN International College (CAIC),
Dhurakij Pundit University

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110/1-4 Prachachuen Road, Laksi, Bangkok 10210, Thailand
Tel: +66 2954-7300 Fax: +66 2589-9605
E-mail: chun-shuo.che@ dpu.ac.th

Marketing: Green Marketing, Consumer Behavior, Brand Equity
Economics: Sharing Economy
Business Administration: Corporate Social Responsibility, Corporate Environmental Management

• Chunyu Zhang and Chunshuo Chen (2020), ” The effect of Zhong-yong thinking to employee survival ability: taking Chinese employees as an example”, International Journal of Sociology and Social Policy, (), - (Scopus)
• Yan-Hua Diao and Chun-Shuo Chen (2020),” Research on the relationship between job competence and job well-being in service industry—Based on the mediating effect of job insecurity”, International Business Research, 13(1), 1-10. (EBSCOhost, Infotrieve) (doi: :10.5539/ibr.v13n1p1)
• Qu, Yan., and Chen Chun-Shuo (2019),” Research on the impact of firm’s innovation - driven on new product innovation performance”, Independent Journal of Management and Production, 10(2), 596-614. (Pro Quest) (doi: 10.14807/ijmp.v10i2.847)
• Chen, Chun-Shuo*, Yu, Chih-Ching, and Hu, Jer-San (2018),” Constructing performance measurement indicators to suggested corporate environmental responsibility framework”, Technological Forecasting and Social Change: An International Journal, 135C, 33-43. (SSCI) (Corresponding Author)
• Wenchang Fang, Tuan-Hoon Koh, and Chun-Shuo Chen* (2017),” Consumers' identification of corporate social responsibility activity in Taiwan: Does it matter for emotional dimension and purchase intention?”, International Journal of Business, 22(1), 111-124. (EconLit, Scopus, ISSN:1083-4346) (Corresponding Author)
• Chen, Chun-Shuo*, Lin, Long-Yi, and Shang, Yi-Yun (2016),” The impact of corporate social responsibility in globalization- An example of Asian consumers”, International Journal of Business and Information, 11(2), 233-263. (ABI, ISSN:1728-8673) (Corresponding Author)
• Yu, C. C. & Chen, C. S. (2014), “From the actual practice of corporate environmental strategy to the creation of a suggested framework of corporate environmental responsibility.” Environmental Engineering Science, 31(2), 61-70. (SCI) (Corresponding Author)
• Yu, C. C., Lin, P. J. & Chen, C. S. (2013), “How brand image, country of origin, and self-congruity influence internet users’ purchase intention.” Social Behavior and Personality: An International Journal, 41(4), 599-612. (SSCI) (Corresponding Author)
• Chen, C. S. & Lin, L. Y. (2011), “A new framework: Make green marketing strategy go with competitive strategy.” The Journal of Global Business Management, 7(2), 184-189. (ABI) (Corresponding Author)
• Lin, L. Y. & Chen, C. S. (2006), “The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: An empirical study of insurance and catering service in Taiwan.” Journal of Consumer Marketing, 23(5), 248-265. (ABI)