BO WANG, M.B.A.

Lecture and Researcher
Department of International Business,China-Asean International College(CAIC), Dhurakij Pundit University

110/1-4 Prachachuen Road, Laksi, Bangkok 10210, Thailand
Tel: +66 2954-7300 Fax: +66 2589-9605
E-mail: [email protected]

AREA OF EXPERTISE
  • Cross-cultural business communication
  • Consumer Behavior
  • Integrated Marketing Communications
  • Advertising Linguistics
  • Overseas Chinese Society and Cultural Studies
PUBLICATION/PROCEEDING
  • Bo Wang, Dr. Leela Tiangsoongnern, Factors Influencing Customer Satisfaction and Customer Loyalty of the Sing Sian Yer Pao DailyNews,(2016) 11th National Academic Conferenceon "Multicultural: Opportunities and Challenges"
  • You Xiang, Li Haofu, Bo Wang, A Study on Total Quality Management College Performance of Private Universities in Thailand: The Mediating Effects of Market Orientation(2018) The First International Conference in Tourism, Business and Social Science
  • Tiantong Yuan, Glenn R. Pace, Bo Wang, How online Shopping Platform Service Quality, online Store Image, And Consumer Trust Affect online Purchase Intention of Chinese International Students In Thailand, (2019) Panyapiwat International Conference on Social Science And Management,Bangkok,Thailand
  • Bo Wang,,Lingfen Mo ,A study on the new characteristics of promoting Chinese culture in the "new immigrants" community of overseas Chinese in Thailand,(2020)The 2nd China-ASEAN International Conference (CAIC 2020)
Attachments: BO WANG.pdf BO WANG.docx

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