การสร้างมูลค่าเพิ่มในผลิตภัณฑ์ครีมบำรุงผิวจากขี้ผึ้งและไขมะพร้าวรูปครีมสติ๊ก

Consumers are recently starting to focus on herbal skin care products that contain natural extracts. It is gentle on the skin and is convenient to carry and use in various places is gaining widespread popularity. The objectives of this research were to to develop a skin care product from beeswax and coconut wax in the form of a cream stick and to study the level of consumer satisfaction on the value added of skin care products from beeswax and coconut wax in the form of a cream stick. The sample population in this study was Diploma in Traditional Thai Medicine students program A, aged 30 years and above, totaling 100 people residing in Bangkok. By purposive sampling, the data collection tool was a questionnaire. The statistics used in the research were frequency, percentage, mean and standard deviation. The research finding indicates that 1) the development of skin care products from beeswax and coconut wax in the form of cream sticks, the texture of the cream has a light cream color. The physical consistency of the cream has not changed, retains moisture and is gentle on the skin. There is a scent of herbal extracts contained in a cream stick, size 15 grams, and 2) the sample population was satisfied with the skin cream product from beeswax and coconut wax in the form of a cream stick. Overall, the average is at a high level. Considering that it was convenient, hygienic without using hands to touch the cream, easy to bring and use in various places. The nourishing cream maintains long-lasting moisture for the skin, and satisfaction in the modern form of a skin cream stick packaging respectively. Key Words: Value-creation, Herbal skin care, Stick cream, Customer satisfaction.

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