Asia-Pacific Development & Communication Centre


Asia-Pacific Development & Communication Centre
Dhurakij Pundit University (DPU) Bangkok Thailand

Planning Effective Communication for Social Development (C4SD) Projects (Course ID:C4SD319)


07 Oct - 11 Oct 2019


The purposive design and use of targeted social and behavior change interventions in social development programs and projects is critical to achieving the United Nations Sustainable Development Goals (SDGs).

Whether one is involved in projects related to health such as increasing immunization rate, combating acute malnutrition / reducing obesity, prevention of HIV and AIDS or promoting family planning to other non-health related issues such as combating human or even wildlife trafficking, prevention and reduction of violence against women or bullying among children and adolescents, social and behavior change communication plays a key role in the success or failure of such projects.

         What is C4SD

Even before the advent of the SDGs, the United Nations General Assembly recognized the important role of using communication for social development (C4D) in UN. In 1997, it passed Art. 6 of the UN General Resolution 51/172 which read:

Communication for development (C4D) stresses the need to support two-way communication systems that enable dialogue and that allow communities to speak out, express their aspirations and concerns and participate in the decisions that relate to their development.

This was reaffirmed by participants at the 13th UN Inter-Agency Round Table on Communication for Development held in Rome, Italy in 2014 and other subsequent international conferences.

The concept of Communication for Social Development (C4SD) is broad and covers a wide spectrum of stages of social change that intertwines with relevant communication interventions. It uses a broad range of tools and methods to create dialogue and participation among people to shape policies, influence attitudes, and social norms. This includes social media such as Facebook and Twitter to well-known “old” media such as community radio, TV and video as well as traditional folk media. C4SD is about shaping and building policies, listening, establishing trust, sharing knowledge and skills, debating and learning for sustained and meaningful change.

Who should attend the Course

This 5-Day hands-on intensive course is intended to help project managers understand the concepts of C4SD and learn to use a tool to systematically plan effective C4SD strategic interventions through a step-by-step process.

Emphasis will be on how cultural, social, economic and political factors influence individual and groups’ choices and behaviors. Throughout the course, participants will learn how to analyze behavioral problems, set communication indicators that are measurable, design implementation strategies, and learn how to monitor and evaluate results-oriented C4SD projects.

The course consists of lectures / presentations / practical assignments and even the possibility of a "field trip" to local projects to observe hands-on cases (subject to time available), as well as experience-sharing among participants and special invited speakers.


By the end of the training course, participants will:

  • understand the important role that social communication plays in the successful implementation of their projects;
  • be able to describe the different components of Communication for Social Development (C4SD);
  • be able to identify substantial elements of the cultural, social, political and economic factors underlying individual and group behavior change;
  • be able to analyze the context, target groups and their social environments as well as the target groups' use of various types of communication media including social media;
  • be able to plan Communication for Social Development / Behavior Change Communication (C4SD/BCC) strategic interventions.

Modules/Topics Include

C4SD conceptual framework

Introduction to some of the most common theories and conceptual frameworks used for C4SD, including:

  • Social norms;
  • Diffusion of Innovations
  • Trans-theoretical Model (TTM) and Stages of Change
  • Health Belief Model (HBM)
  • Social Marketing (SM)
  • Socio-Ecological Model (SEM)
  • Policy Advocacy: Use of C4SD to influence policy-making within governments (such as population policy, aging policy, reproductive health policy, population and environment policy, etc.)
  • Theory of Change (TOC) as applied to planning of C4SD projects/programs
Introduction to use of social media for C4SD
  • Social Media
    • Facebook
    • Tweeter
  • Phone Apps

Practicum in use of a communication planning tool to design a C4SD/SBCC Strategy or project

  • Review of various communication planning tools available;
  • Introduction to the use of the ACADAE planning tool;
  • Setting Social Communication/Behavior Change objectives and indicators;
  • Communication Research;
  • Monitoring and Evaluation;


Our Facilitators and Instructors are practicing C4SD and BCC experts and specialists with solid international and national development experiences working in Asia, Africa, Europe, and North America. All of them have worked with Governments, UN agencies, Development Banks, NGOs in various capacities, including management of country programs. 

Read about some of our International Faculty here.


  • Enhanced C4SD and BCC knowledge and skills;
  • Network of development professionals from different parts of the world (Facilitators and Participants);
  • Certificate of participation issued by Dhurakij Pundit University/ADCC 

Read what some of our previous participants say about the course by clicking here


  • Investment for this program is USD$ 1,400.00 per participant. This goes to pay for tuition fee, all training materials, lunches and refreshments (during the class days) and a certificate;
  • The fee does not  cover the costs of airfares, airport pick-up, and drop-off, local transportation, visa, and hotel accommodation;
  • ADCC is NOT in a position to offer any scholarships or funding. Participants are encouraged to seek funding opportunities with their employers or funding agencies.


  • To get a 10% “Early Bird” discount, you must pay the course fee 30 days before the course start date;
  • ADCC alumni are provided a discount of 5% on top of the early bird discount. Please indicate the year and course you had previously attended;
  • For group discounts of 5 or more participants from a single sponsoring agency, please contact us via e-mail at


  • Citizens of some countries need to have a visa prior to entry into Thailand. ADCC will assist them to apply for their visa with the Ministry of Foreign Affairs. However, release of the Thai Visa Letter and the Invitation Letter will be made only after receipt of tuition fee;
  • Citizens of countries that need to apply for Thai entry visa in another country will need to indicate which country they will go to for their visa application (example - Afghan nationals can get their visa in India or Pakistan); 
  • Please note that the visa processing time takes 1 - 2 weeks here in Bangkok. We suggest that you send your application at least 2 months in advance to ensure the on-time release of visa.


  • Training will be held in the state-of-the-art training facilities located on the campus of Dhurakij Pundit University in Bangkok, Thailand;
  • Due to heavy traffic conditions in Bangkok, we suggest that participants stay on the university campus or nearby;
  • ADCC will block-book rooms for confirmed participants in the DPU Place hotel that is on the university campus ( The room rate is published on the hotel website and is to be paid by the participant through ADCC, separate from the tuition fee. In case there are no more rooms available, ADCC can help book rooms in nearby selected hotels or guest houses outside the university campus. 


  • ADCC reserves the right to cancel a scheduled course due to unavoidable circumstances or when the minimum number of participants is not met.
  • For general information, registration and course fee, email OR call +66 2 954 9512
  • We can also tailor-make this course for agencies and organizations to be conducted in Bangkok, Thailand or in your home country. Call or email us at +66 2 954 9512 or 

Contact us with your questions or click here to Apply Online now or download the Application Form fill in and e-mail to us.