ผู้ช่วยศาสตราจารย์ ดร. มณฑกานติ ชุบชูวงศ์

Assistant Professor Dr.  Montakan Chubchuwong

Education

Bachelor of Arts   B.A. in English,  Chulalongkorn  University,Thailand
Master of Science   M.Sc. in Tourism Studies, University of Surrey, UK
Doctor of Philosophy Ph.D.  in International Management,  Asian Institute of Technology (AIT), Thailand 

Research interests 

Hotel Marketing; Sustainable Tourism; Tourists and Environment; Place Attachment in tourism; Corporate Social Responsibility in Tourism Industry

International publication (blinded-reviewed journal)

  • Chubchuwong, M.(2019). The Impact of CSR Activity Satisfaction on Destination Loyalty: A Study of MICE Travelers in Thailand. Asia Pacific Journal of Tourism Research. 24 (2), 168-179.
  • Chubchuwong, M. (2018). Characteristics of CSR Activities and Perceived Feedbacks on International Business Travelers’ Expereince : A Study in Thailand. APHEIT International Journal. (7)2, 24- 38.
  • Chubchuwong, M.(2018). Impact of Online Marketing on the Role of Hotel Sales Manager: An experiential Learning of Hotel Sales Management Students. Proceedings of The Conference on Higher Education for Diversity and Global Citizenship organized by Association of Southeast Asian Institutions of Higher Learning (ASAIHL) on 8 January 2018 in Bangkok.
  • Chubchuwong, M. (2017). Do tourist Expect Travel Organizations to be Socially Responsible?-A ground theory approach. Conference Proceedings of Dusit Gracious Hospitality and Tourism International Conference 2017, 68-76. ( organized on 30 November-1 December, 2017 in Bangkok).
  • Chubchuwong,M.(2017). Social Responsibility of International Business Travelers to Thailand. Conference Proceedings of International Conference on Economics and Management Innovations (ICEMI). 1 (1) (2017), 192-193. (organized by Dhurakij Pundit University in Bangkok).
  • Chubchuwong,M. (2017). Local environment responsibility: An obligation of resort hotels. Sutthiparithat Journal. 31(97). 234-246.
  • Chubchuwong, M.(2016). Embedding research and academic service in teaching: a case study of a hotel sales management course. Journal of Teaching in Travel & Tourism. 16(4). 351-360.
  • Chubchuwong, M. (2016). Off-Premise training needs of small and medium-sized hotels in Bangkok. Proceedings of 2016 International Conference on Hospitality, Leisure, Sports, and Tourism- Summer.68-75. July 12-14, 2016, Kyoto, Japan.
  • Chubchuwong, M. and Speece, M. (2016). The “people” aspect of destination attachment in International tourism. Journal of Travel and Tourism Marketing . 33 (3). 348-361.
  • Chubchuwong, M., Beise-Zee, R., and Speece, M. (2015). The effect of natured-based tourism, destination attachment, and ownership of property on pro-environment attitudes and behaviors of visitors: a study in Thailand. Asia Pacific Journal of Tourism Research. 20 (6). 656-679.
  • Chubchuwong, M. and Speece, M. (2014). People attachment as part of place attachment in international tourism. The Conference Proceedings of International Convention and Expo Summit 2014. 9-10 May, 2014, Seoul, South Korea. Organized by Hallym University of Graduate Study.
  • Chubchuwong, M., Beise-Zee, R. and Speece, M. (2013). What makes visitors environment-friendly? A study of international visitors in Thailand. Published in the Confernce Proceedings of the 1st World Confernce on Hospitality, Tourism and Event Research and International Convention and Expo Summit 2013. 25-28 May, 2013, Bangkok, Thailand. This paper was awarded the Best Paper from the Emerald Publishing Group.
  • Chubchuwong,L . (1999). The study of tourists and residential opinions towards the Hua-Hin Night Market for the sustainable tourism development. Funded by the Tourism Authority of Thailand. Conference Proceedings of the Sixth Asia Pacific Tourism Association Conference. June 28-July 1, 2000. Phuket, Thailand.

 

Academic Service to the Public Training and Consultation (การอบรมบุคคลภายนอก/ที่ปรึกษาด้านการโรงแรม)

  • Public courses - Hotel Marketing/Hotel Sales Management courses at DPU Participants are from hotels in Bangkok and upcountry.
  • On Site Industry course - Hotel Marketing and Hotel Sales Management.
  • Community Tourism : Train all district tourism leaders of Saraburi Province to write proposals for Tourism Development Projects.

Newspaper Articles (in Thai)

มณฑกานติ ชุบชูวงศ์. การท่องเที่ยวสีเขียว ประเทศไทยพร้อมหรือยัง. หนังสือพิมพ์ กรุงเทพธุรกิจ ฉบับวันที่ 1 กรกฎาคม 2557

(Green Tourism : Is Thailand Ready? Published in Krungthep Dhurakij Newspaper, on 1 July, 2014)

Dissertations

Chubchuwong, M. (2014). Factors affecting visitors ’pro-environment attitudes and behaviors; A study of international visitors in Thailand. PhD Dissertation, School of Management, Asian Institute of Technology, Thailand.

Chubchuwong, M. (1988). Marketing Thailand as a Tourist Destination. M.Sc. Dissertation, School of Tourism and Hospitality, University of Surrey, UK .

Textbooks (in Thai)

ตารา (Text Book in Thai)

มณฑกานติ แลนแคสเตอร์. (2549). การตลาดโรงแรม (Hotel Marketing). มหาวิทยาลัยธุรกิจบัณฑิตย์. 215 หน้า

หนังสือ (Book in Thai)

สมาคมโรงแรมไทย. (2553). การจัดการตลาดธุรกิจโรงแรม (Marketing Management for Hotel Business). บทที่ 8 การ เลือกสรรและการบริหารช่องทางการจัดจาหน่าย. หน้า 139-152. สมาคมโรงแรมไทย.

เอกสารคาสอน (Course Material)

มณฑกานติ ชุบชูวงศ์. (2552). การบริหารงานขายโรงแรม (Hotel Sales Management). มหาวิทยาลัยธุรกิจบัณฑิตย์. 86 หน้า

Work experiences

Academic experience

2015-Present      Deputy Dean, Administrative Affairs, Faculty of Tourism and Hospitality, DPU

2013-2015      Deputy Dean, Academic Affairs, Faculty of Tourism and Hospitality, DPU

2008-2009      Deputy Dean, Academic Affairs, Faculty of Arts and Sciences, DPU

2006-2008      Head, Department of Tourism and Hotel Studies, DPU

2005-2007      Director, Hospitality and Tourism Management, DPU International College

2001-2005      Lecturer, Department of Tourism and Hotel Studies, DPU

2000-2001      Director, Tourism and Hospitality Program, Rangsit University International College

1998-2000      Head, Dept. of Tourism and Hotel Administration, Stamford University, Cha-am

Academic Training (in Thai)

2545

การอบรมหลักสูตรวิทยากรฝึกอบรมที่มีประสิทธิผล จัดโดยมหาวิทยาลัยธุรกิจบัณฑิตย์

2547

การอบรมหลักสูตรเทคนิคการสอนระดับอุดมศึกษา จัดโดยมหาวิทยาลัยธุรกิจบัณฑิตย์

2547

การอบรมหลักสูตรวิทยากรการจัดการการท่องเที่ยวชุมชนอย่างยั่งยืน จัดโดยมหาวิทยาลัยสุโขทัยธรรมาธิราช

 

Hotel Industry Experience

1996-1998 Group of Hotels, Director of Sales, Le Meridien Resorts, Thailand

1995-1996 Director of Sales, Le Meridien Phuket and Le Meridien Baan Boran, Thailand

1992-1995 Assistant Director of Sales, Le Meridien Phuket and Le Meridien Baan Boran

1989-1992 Convention Manager, Le Meridien Phuket, Thailand

Airline Industry Experience

1986-1987 Ground Hostess, World Travel Services Co.,Ltd. (serving Lufthansa Airlines)

Professional Training

Cert. in Advanced Sales Techniques, Singapore

Cert. in Commercial Portfolio, Jarkata, Indonesia

Cert. in Time Management by Richey management Consultant Inc.,Thailand

Cert. in Junior Meridien Management, Thailand

 

Contact

Asst. Prof. Dr Montakan Chubchuwong

Deputy Dean, Administrative Affairs, Faculty of Tourism and Hospitality

Dhurakij Pundit University, Building 6, Floor 9,

110/1-4, Prachachuen Road, Laksi, Bangkok 10210

Office Tel. (66 ) 02 9547300 # 562 Fax. (66 )02 9547354

Mobile : 081 5208720

Email : montakan.chu@dpu.ac.th

Weblink : http://tourism.dpu.ac.th/staff/1/5