รองศาสตราจารย์ ดร.อัศวิน แสงพิกุล (Assoc. Prof. Dr. Aswin Sangpikul)

อาจารย์ประจำ

Educational Background (การศึกษา)

  • ปริญญาเอก (Tourism Management), University of South Australia, Australia
    (scholarship awarded by Dhurakij Pundit University)
  • ปริญญาโท (Management), Southeastern Louisiana University, USA (scholarship awarded by Southeastern Louisiana University)
  • ปริญญาตรี (Hotel Management with Honor) Assumption University, Thailand (obtained the highest GPA. and ranked number 1 in the department)
  • Graduate Certificate in Business English, University of South Carolina, USA

Research Interests and Expertise (ความเชี่ยวชาญด้านการวิจัย)

  • Tourist behaviors and tourism marketing
  • Cross-cultural studies in tourism
  • Ecotourism and sustainable tourism
  • Hospitality and tourism management

Industry/Professional Experience (ประสบการณ์ทำงาน)

  • 1999 – 2003: Marketing and Sales Department, The Oriental Hotel, Bangkok
  • 1998 - 1999 : Research Assistant, Department of Higher Education, Southeastern Louisiana University
  • 1996 – 1998: Marketing and Sales Department, Siam Phomprathan Co., Ltd.

International Journal Reviewer (ผู้พิจารณาบทความตีพิมพ์วารสารต่างประเทศ)

  • 2009 - Present: Academic Reviewer for "Journal of Hospitality Management and Tourism", invited by journal editor (Aijay Ofugara)
  • 2008 - Present: Academic Reviewer for “International Journal of Contemporary Hospitality Management”, invited by journal editor (Prof. Dr. Fevzi Okumus)
  • 2008 - Present: Academic Reviewer for “Tourism Management”, invited by journal editor (Prof. Dr. Chris Ryan)

International Publication: Peer-Reviewed Journal (บทความวิจัยตีพิมพ์ต่างประเทศ)

  • Aswin Sangpikul and party. (2013). Lessons from Thai Medical Tourism. International Journal of Tourism Sciences. vol. 13, no. 2, p. 148-174. (Link to article)
  • Aswin Sangpikul. (2011). Developing Good Practices for Ecotourism Tour Operators. Sasin Journal of Management. vol. 17, no. 1, p. 53-86. (Link to article)
  • Aswin Sangpikul. (2010). Marketing Ecotourism through the Internet: A Case of Ecotourism Business in Thailand. International Journal of Hospitality and Tourism Administration. vol. 11, no. 2, p. 65-79. (Link to article)
  • Aswin Sangpikul. (2009). A Comparative Study of Travel Motivations between Asian and European Tourists to Thailand. Journal of Hospitality and Tourism vol.7,no1,P.22-43. (Link to article)
  • Aswin Sangpikul. (2009). Internationalization of Hospitality and Tourism Higher Education: A Perspective from Thailand. Journal of Teaching in Travel and Tourism. vol. 9, no. 1, p. 2-10. (Link to article)
  • Aswin Sangpikul. (2009). An Overview and Identification of Barriers affecting the Meeting and Convention Industry in Thailand. Journal of Convention and Event Tourism. vol. 10, no. 3, p. 185-210. (Link to article)
  • Aswin Sangpikul. (2008). A Critical Review of Ecotourism Studies in Thailand. Journal of Tourism Analysis, vol. 13, no. 3, p. 55-68. (Link to article)
  • Aswin Sangpikul. (2008). Travel Motivations of Japanese Senior Travelers to Thailand. International Journal of Tourism Research, vol. 10, no. 1, pp. 81-94. (Link to article)
  • Aswin Sangpikul. (2008). A Factor-Cluster Analysis of Tourist Motivations: A Case of U.S. Senior Travelers. Tourism: An International Interdisciplinary Journal. vol. 56, no. 1, p. 23-40. (Link to article)
  • Aswin Sangpikul. (2007). Segmenting the Japanese Senior Travel Market: Implications for Thailand’s Tourism Industry. Journal of Hospitality & Tourism, vol. 5, no. 1, pp. 95-106. (Link to article)
  • Aswin Sangpikul and Adarsh Batra. (2007). Ecotourism: A Perspective from Thai Youth. Journal of Hospitality, Leisure, Sport and Tourism Education, vol. 6, no. 1, pp.81-85. (Link to article)

International Book Chapter (ผลงานเขียนบทเรียนในหนังสือต่างประเทศ)

  • Aswin Sangpikul. (2010). Psychology of Happiness and Tourism. In Columbus, F. (Ed.), Psychology of Happiness. New York: USA, The Nova Publisher. (invited by publisher) (Link to www.novapublishers.com)
  • Aswin Sangpikul. (2009). Internationalization of Hospitality Management Education. In Columbus, F.(Ed.), Hospitality Management. New York: USA, The Nova Publisher. (invited by publisher) (Link to www.novapublishers.com)

International Presentation and Conference Proceedings (นำเสนอผลงานวิจัยต่างประเทศ)

  • Aswin Sangpikul. 2013. Segmenting the U.S. Senior Travelers to Thailand: A Factor-Cluster Approach. Proceedings of the 3th Advances in Hospitality & Tourism Marketing Conference. Taipei, Taiwan, June 25-30.
  • Aswin Sangpikul. 2011. Profies and Characterisctics of Eco-tour operators: A Case of Thailand. Proceedings of the International Conference on Tourism. Rhodes Island, Greece, April 27-30.
  • Aswin Sangpikul. 2010. Ecotourism Business. Proceedings of the 9th Asia Pacific Forum for Graduate Students Research in Tourism. Beppu, Japan, July 9-11.
  • Aswin Sangpikul. 2007. Ecotourism Research in Thailand: Implications for Research and Education. Proceedings of the 6th Asia Pacific Forum for Graduate Students Research in Tourism. Xiamen, China, September 21-23.
  • Aswin Sangpikul. 2007. Segmentation of Senior Travel Market: Implications for Cultural Tourism. Proceedings of the 3rd Tourism Outlook Conference and Global Events Congress II. Kula Lumpur, Malaysia, July 16-18.
  • Aswin Sangpikul. 2007. An Analysis of Ecotourism Development in Thailand. Proceedings of the 5th Tourism Educators’ Conference on Tourism and Hospitality. Penang, Malaysia, August 3-4.
  • Aswin Sangpikul. 2006. Cultural Tourism Marketing: A Case of Japanese Travelers. Proceedings of the 7th International Joint World Cultural Tourism Conference. Seoul, South Korea, November 24-26.
  • Aswin Sangpikul. 2004. Knowledge, Attitude and Travel Behavior of Thai Students in Ecotourism. Proceedings of Ecotourism Australia’s 12th National Conference. Sydney, Australia, November 8-12.

International Research Fellowship/Scholarship (ทุนวิจัยต่างประเทศ)

  • Joint-research project funded by Assoc. Prof. Dr. Samuel Seongseop Kim from Sejong University, South Korea (Link to Sejong University)
Aswin Sangpikul and Samuel Seongseop Kim. (working project). The Influence of Korean Wave on the Perceptions of Thai Residents (research in Korea and Thailand)
  • Research scholarship granted by IATSS Forum International, Japan (Link to IATSS)
Aswin Sangpikul and the Party. 2005. The Perspectives of Compulsory Education on Southeast Asian Countries: A Case of Cambodia. IATSS Reviews and Reports, vol. 38, pp.133-147. (research in Japan)

International Lecture Experience (ประสบการณ์การบรรยายต่างประเทศ)

  • Guest lecturer at Sejong University and Hala University, South Korea (April/May 2008)

Teaching Award (รางวัลรับรองคุณภาพการสอน)

Excellent Researcher Award (รางวัลนักวิจัยดีเด่น)

Outstanding Academic Scholar Award (รางวัลบุคลากรดีเด่นด้านวิชาการ สมาคมสถาบันอุดมศึกษาเอกชนฯ)

  • Outstanding Academic Scholar Award by the Assoication of Private Higher Education Insitutions of Thailand, 2014 (Link to scholar award)