MBA (IMC) - Master of Business Administration Concentration in Integrated Marketing Communications
We are currently accepting applications for admission for the first semester of the 2010 academic year.
Program Objectives: The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as an IMC professional or middle or senior level business executive. The program is the only international program in Thailand which combines the business administration and integrated marketing communications disciples. The skills and knowledge obtained while attending this program are essential for one to excel in today’s marketplace. Specific courses in the IMC program include: Strategic Integrated Marketing Communications Management, IMC Tools Development and Delivery, Consumer Behavior Insights, Customer Database and Interactive Marketing and Business Creativity and Innovation.
Students in this program will:
- Learn closely from world-class visiting professors and well-known practitioners.
- Gain a unique combination of skills in accountancy, financial management and business information management.
- Enhance their professionalism skills for middle and senior level management positions in the private and public sectors.
Length of Program: Two Years (Part-Time Program)
Degree Requirement: 36 Credits
Semesters:
- Semester 1: June - October
- Semester 2: November - February
- Summer: March - May
Program Timetable:
- Saturday and Sunday from 9:00 a.m. to 4:00 p.m.
Postgraduate Applications Accepted: DPUIC accepts Admission Application throughout the year; however, incoming postgraduate students can only begin their studies during Semester 1 or Semester 2.