DPUIC

Current and future international business practitioners are coming under increasingly challenging environmental and competitive pressures. The growing globalization, and regionalization, of business and competition mean that companies ever more value those graduates who have a specialist comprehension of international business. To build a career in the global business environment, these graduates must also have the knowledge to “think globally” and the skills and experience to “act locally”.

 

Nonetheless, being successful in the global market has been largely assessed by financial performance that an organization have generated; whilst overlooking their impacts on the society and environment. This has resulted in unethical business conducted by multi-national organizations which eventually led to the current global economic crisis. In order to overcome such challenges, the triple bottom line, focusing on “social, economic and environmental” should be taken into consideration to ensure the sustainability of not only the profit, but also the society and the environment.

 

In response to such situational change Dhurakij Pundit University, through its International College, offers an innovative and multidisciplinary program, the Bachelor of Business Administration in International Business. This program covers both theoretical and practical issues of global business; with focus on the above mentioned triple bottom line. This program will equip students with first-hand, real-world knowledge of sustainable global business practice, as well as specialized knowledge and skills relating to cultural, regional and leadership aspects of becoming a successful international business professional of the future.