Asia-Pacific Development & Communication Centre
Dhurakij Pundit University (DPU) Bangkok Thailand

[C4SD218] Communication for Social Development


14 Aug - 22 Aug 2018


The name of this course is changed from Communication for Development (C4D) to Communication for Social Development (C4SD) to emphasize the focus on the social element of communication between people.

Use of social and behavior change targeted communication interventions in social development programs and projects is critical if we are to achieve the United Nations Sustainable Development Goals (SDGs). Even before the advent of the SDGs, the United Nations General Assembly recognized the important role of using communication for social development support in the United Nations system to enhance and to maximize the impact of the development programs through the passing of Resolution 50/130. This was reaffirmed by participants at the 13th UN Inter-Agency Round Table on Communication for Development held in Rome, Italy in 2014.

What is C4SD

The concept of Communication for Social Development (C4SD) is broad and covers a wide spectrum of stages of social change that intertwines with relevant communication interventions. It uses a broad range of tools and methods to create dialogue and participation among people to shape policies, influence attitudes and social norms. This includes social media such as Facebook and Twitter to well-known “old” media such as community radio, TV and video as well as traditional folk media. C4SD is about shaping and building policies, listening, establishing trust, sharing knowledge and skills, debating and learning for sustained and meaningful change.

Course Description

This course is intended to clarify the concepts of C4SD by focusing on social and ecological approaches to address policy advocacy, analyzing risk behaviors related to health and how to induce behavior change through strategic communication and infrastructure (power, supply) that affect ability to communicate. Emphasis will be on how cultural, social, economic and political factors influence the individual’s choices and behavior in relation to health, prevention of diseases and health seeking behaviors. Throughout the course, participants will learn how to analyze behavioral problems, set communication indicators that are measurable, plan, implement, monitor and evaluate results-oriented C4SD strategies and programs. The course consists of in-house sessions, practical assignments and possibility of a field trip to observe hands-on cases, as well as experience-sharing among participants.


By the end of the course, participants will be able to:

  • Understand the important role that social communication contributes to social development and behavioral change;
  • Describe various components of Communication for Social Development (C4SD);
  • Understand the use of C4SD and develop skills for Policy Advocacy;
  • Identify substantial elements of the cultural, social, political and economic factors underlying health behavior and behavior change;
  • Analyze behavioral aspects of health problems, the context, target groups and their social environments as well as the target groups' use of various types of media including social media;
  • Explain strategic use of mass and interpersonal communication techniques and media in health programs;
  • Select the most appropriate means of communication and media, and design messages and materials based on research and analysis; and
  • Plan Communication for Social Development / Behavior Change Communication (C4SD/BCC) strategies for the health improvement of the targeted population groups.​


C4SD conceptual framework

Introduction to some of the most common theories and conceptual frameworks used for C4D, including:

  • Socio-Ecological Model (SEM)
  • Health Belief Model (HBM)
  • Diffusion of Innovations
  • Transtheoretical Model and Stages of Change
  • Social Marketing

Policy Advocacy

  • Use of C4SD to influence policy making within governments (such as population policy, aging policy, reproductive health policy, population and environment policy, etc.)

Introduction to use of social media for C4SD

  • Social Media
    • Facebook
    • Tweeter
  • Phone Apps

Practicum in use of a communication planning tool to design a C4SD/SBCC Strategy and workplan

  • Planning a Social Communication Strategy
  • Setting Social Communication/Behavior Change objectives and indicators
  • Communication Research
  • Monitoring and Evaluation
  • Discussion on various planning tools available
  • Introduction to the use of a planning tool


Our Facilitators and Instructors are practicing C4SD and BCC experts and specialists with solid international and national development experiences working in Asia, Africa, Europe, and North America. All of them have worked with Governments, UN agencies, Development Banks, NGOs in various capacities, including management of country programs. 

Read about our International Faculty.


  • Enhanced C4SD and BCC knowledge and skills
  • Network of development professionals from different parts of the world (Facilitators and Participants)
  • New learning experience of various cultures
  • Certificate of participation issued by Dhurakij Pundit University/ADCC 

Read feedback from previous participants here


  • Investment for this program is USD$ 2,000.00 per participant. This goes to pay for tuition fee, all training materials, lunches and refreshments (during the class days) and a certificate;
  • The fees do not  cover the cost of airfares, airport pick-up and drop-off, local transportation, visa and hotel accommodation;
  • ADCC is NOT in a position to offer any scholarships or funding. Participants are encouraged to seek funding opportunities with their employers or funding agencies.


  • To get a 10% “Early Bird” discount, you must pay the course fee 30 days before the course start date;
  • ADCC alumni are provided a discount of 5% on the tuition fee in addition to the early bird discount. Please indicate the year and course you had previously attended;
  • For group discounts of 5 or more participants from a single sponsoring agency, please contact us via e-mail at adcc@dpu.ac.th


  • Citizens of some countries need to have visa prior to entry into Thailand. ADCC will assist them to apply for their visa with the Ministry of Foreign Affairs. However, release of the Thai Visa Letter and the Invitation Letter will be made only after receipt of tuition fee;
  • For citizens of countries that need to apply for Thai entry visa in another country, they will need to indicate which country they will go to for their visa application (example - Afghan nationals can get their visa in India or Pakistan); 
  • Please note that the visa processing time takes 1 - 2 weeks here in Bangkok. We suggest that you send your application at least 2 months in advance to ensure on-time release of visa.


  • Training will be held in the state-of-the-art training facilities located within the campus of Dhurakij Pundit University in Bangkok, Thailand;
  • Due to heavy traffic conditions in Bangkok, we suggest that participants stay within the university campus or nearby;
  • ADCC will block-book rooms for confirmed participants in the DPU Place hotel that is in the university campus (http://www.dpu.ac.th/dpuplace/). The room rate is published in the hotel website and is to be paid by the participant through ADCC, separate from the tuition fee. In case there are no more rooms available, ADCC can help book rooms in nearby selected hotels or guest houses outside the university campus. 


  • ADCC reserves the right to cancel a sceduled course due to unavoidable circumstances or when the minimum number of participants is not met.
  • For a course to be conducted, a minimum of 8 participants is required
  • Classes are from Tuesday to Friday on the first week, and from Monday to Wednesday on the second week.
  • For general information, registration and course fee, email adcc@dpu.ac.th OR call +66 2 954 9512
  • We can also tailor-make this course for agencies and organizations to be conducted in Bangkok, Thailand or in your home country. Call or email us at +66 2 954 9512 or adcc@dpu.ac.th 

Contact us with your questions or Apply Online now or download Application Form.